Entrepreneurship Within The Cleaning Industry - 2808 Words

Executive Summary This report will explore the issue of entrepreneurship within the cleaning Industry. The cleaning industry is vital to the economy, through the large numbers of staff employed, the revenue generated and the role it plays in the maintenance of public health and hygiene. There are two major markets within the cleaning industry: the consumer market and the commercial market. There are three key issues facing the entrepreneur in this industry: the quality of service, the quality retention of staff and the image of the industry. This report will look at these three issues more closely. One of the most encouraging findings which may well help to improve poor image is the newly formed CIRI – Cleaning Industry Research†¦show more content†¦The cleaning industry is a competitive environment which offers opportunity to the astute entrepreneur with sound business skills to innovate new services and methods. 1. INTRODUCTION – ENTREPRENEURSHIP WITHIN THE CLEANING INDUSTRY This report is going to explore the issues of entrepreneurship within the cleaning industry. The definition of an entrepreneur covers a wide range of understandings depending on the researcher or writer studied. The Oxford English Dictionary (Simpson,1989) defines an entrepreneur as a ‘person who attempts to profit by risk and initiative’(p.408). This indicates entrepreneurs use a high degree of initiative and that they are willing to assume high degrees of risk. â€Å"Jean-Baptist Say, the French economist usually credited with inventing the word said; ‘entrepreneurs shift economic resources from an area of lower productivity into an area of higher productivity and greater yield’†(Burns,2001,p.4). The entrepreneur attempts to do this by seizing opportunities for change in technology, resources, demographics or prices to create value and a new demand or a new market (Burns, 2001) giving customers benefits through greater choice and price competi tion (Frederick, Kuratko, Hodgetts, 2006).This report will give a broad overview of the cleaning industry and will then look at some of the issues faced by